Did you tune in to the biggest single day in advertising earlier this month aka the Super Bowl? With the cost for 30-seconds of ad time in the game, which aired on FOX, hitting $5.6 million, the ad bowl was once again just as intense as the match up on the field.

From avocado car seats to a baby peanut, Lil Nas X/Sam Elliot dance battle to 5G wars, along with various chips, dips, and tarts, this year’s ad creative seemed to have it all.

Brands also leaned on trends such as nostalgia, humor, celebrities, and even social justice issues to help make their spots more memorable.

DID YOU KNOW?

Recent studies have found that 10% of consumers are forgetting the brands advertised, and 33% don’t recall seeing the commercials in the first place.

But among all the advertising trends this year, last-minute edits to avoid appearing insensitive was never guessed to be one of them. Following the passing of NBA legend Kobe Bryant at the end of January 2020, multiple brands changed course on their commercial campaigns just days before the Super Bowl (e.g. Planters, Hyundai, Hard Rock, Toyota, and Snickers). Advertisers quickly edited scenes and revamped release strategies of Big Game commercials in the wake of the helicopter that killed the NBA legend, his daughters and others.

What did you think of this year’s advertising creative and trends during Super Bowl LIV?

Recap: Super Bowl LIV Ads

Did you tune in to the biggest single day in advertising earlier this month aka the Super Bowl? With the cost for 30-seconds of ad time in the game, which aired on FOX, hitting $5.6 million, the ad bowl was once again just as intense as the match up on the field.