Cale's Introductory President's Message

Aloha Ad 2 Hawaiʻi Members,

I am thrilled to step into the role of President for the 2023 - 2024 term and lead our awesome community of advertising enthusiasts in Hawaiʻi. With great enthusiasm and determination, I am excited to share our plans for the upcoming year, which are only made more promising by the exceptional individuals on our newly formed executive board.

This year, we've achieved a significant milestone by recruiting and assembling a dynamic board of 16 members. What's particularly exciting is that the majority of these individuals are newcomers to our club, bringing fresh perspectives, untapped talents, and exciting energy. Alongside them, we're fortunate to have three returning members who bring continuity and experience to our team. The blend of innovative ideas and seasoned insights within our board fills me with confidence that we're poised for remarkable success this term.

One of our primary commitments this year is to ensure that participation in our club becomes more accessible and convenient for everyone. We understand the demands of modern life, juggling work, personal commitments, and professional growth. To cater to the diverse schedules of our members, we are dedicated to organizing events outside of the standard nine-to-five work hours. This way, we hope to create a platform that aligns with your availability, making it easier for you to engage and make the most of your Ad 2 membership.

Emerging from the challenges posed by the pandemic from our past terms, we have exciting plans for both expansion and engagement. Our focus on recruitment and fundraising will be firm as we seek to bring fresh perspectives and talents into our group. With the energy and creativity of new members, we can continue to thrive as a community dedicated to pushing the boundaries of advertising in Hawaiʻi. 

In light of recent events, we've carefully assessed our focus for this year's public service campaign. The wildfire disaster on Lāhainā has deeply impacted our hearts, leading our board to decide to shift our attention to supporting a Maui-based non-profit organization. We believe that our efforts will make the most significant impact where it's needed the most. This shift underscores our commitment to addressing the pressing needs of our community and amplifies the value of our collective efforts.

Enhancing our interactions, we're excited to introduce a series of signature social events. These events, occurring every quarter, will provide consistent opportunities to connect, share ideas, and forge friendships in the marketing community here in Hawaiʻi. Additionally, our monthly casual pau hana gatherings, set in a more casual setting, will provide a relaxed space for networking and brainstorming.

Another highlight of our year will undoubtedly be our revitilized "Ad 2 Your Network" event. Slated for spring sometime next year, this event aims to bridge the gap between soon-to-graduate advertising students and established professionals in our industry. 

We invite you to spread the word and extend an invitation to friends interested in a rewarding career in advertising to join Ad 2 Hawaiʻi

I am deeply honored to serve as your President, and I am genuinely excited about the journey ahead. Your unwavering commitment drives our success, and together, we will continue to shape the landscape of advertising in Hawaiʻi.

Wishing you a year filled with growth, inspiration, and meaningful connections.

Mahalo,
Cale Guillermo
President, Ad 2 Hawaiʻi

Cale Guillermo

2023-2024

Ad 2 Hawai`i President