The Benefits of Mentorship
By Michael Choe What do Mark Zuckerberg, Oprah Winfrey, Bill Gates, and Bruce Lee have in common? Sure, they’re all incredible role models, amazingly successful, and known for their unique legacies. But none of them could have done it on their own. All of the above had mentors to guide and push them past their […]
Using the Internet to Track Social Distancing
By Priscilla Zheng Social distancing became an overnight buzzword as governments around the world began prohibiting unnecessary gatherings in public. The term really just applies to physical gatherings as our interactions online and on social media are what keep us connected. In the advertising industry, we understand the significance and benefits of utilizing data. It […]
Throwback: Advantage Publication
The year is 1992 and Ad 2 Hawaii (then Ad 2 Honolulu) had its own magazine! Advantage was a bi-monthly publication mailed to members. Browse the full September/October issue below:
Privacy Pays: Opposition to Bill HB 2572
We all know that the online space is a goldmine of free-flowing data and information. For our advertising industry, this means data-driven campaigns to provide consumers the content and services they look for and rely on. It’s no secret to consumers that we utilize the information collected from their online and mobile browsing activity to […]
Member Spotlight: Lauren M.
When you join Ad 2 Hawaii you never really know who you’re going to meet or where you’re going to end up. For me, I ended up working in video production with Kinetic Productions, doing what I never thought I could do. I was first introduced to Ad 2 through Hawaii Pacific University when Ad […]
Recap: Super Bowl LIV Ads
Did you tune in to the biggest single day in advertising earlier this month aka the Super Bowl? With the cost for 30-seconds of ad time in the game, which aired on FOX, hitting $5.6 million, the ad bowl was once again just as intense as the match up on the field. From avocado car […]