Cale’s Introductory President’s Message
Aloha Ad 2 Hawaiʻi Members, I am thrilled to step into the role of President for the 2023 – 2024 term and lead our awesome community of advertising enthusiasts in Hawaiʻi. With great enthusiasm and determination, I am excited to share our plans for the upcoming year, which are only made more promising by the […]
Priscilla’s Final President’s Message
June 30th, 2023 marks my last day as President of Ad 2 Hawai`i. What a wild ride it has been! I could insert something sappy about how bittersweet this will be, however, I’m here to share my genuine experience being in this organization since 2019. I started out during the first year of my career. […]
Why Ad 2 – Admerica 2022
A Message from Ad 2 Hawaii President, Priscilla Zheng “Return to normal”, “when we go back to in-person”. These were phrases we’ve all heard about a thousand times over in the last year. But, has it happen yet? We had a taste of it recently with the national AAF Admerica Conference in Nashville this month. […]
Synergy 2021: A Collective Social
By Michael Choe Imagine around 40-50 people from multiple organizations getting together for a collaborative networking event. This is what the annually co-hosted Synergy event used to be. But because of the massive social blockade brought by COVID-19, large physical gatherings have been made impossible for a full year. But organizers from AAF Hawaii, Ad […]
Behind the Campaign – Biki
By Priscilla Zheng One of Ad 2 Hawaii’s flagship programs is the annual pro bono Public Service campaign. For the past several decades, a local nonprofit client is selected each year to receive an all-inclusive marketing campaign valued in the hundreds of thousands of dollars. For Ad 2 Hawaii, this annual program gives members a […]
Recap: Behind the Campaign – Hawaii Elections
By Priscilla Zheng “In a political campaign, the end result is win or lose. It’s not about gaining market share. It’s not about raising your brand awareness. You win or you lose.” That was perhaps one of the more striking tidbits Alan Tang of Olomana Loomis ISC shared with us during our Behind the Campaign: […]
The Benefits of Mentorship
By Michael Choe What do Mark Zuckerberg, Oprah Winfrey, Bill Gates, and Bruce Lee have in common? Sure, they’re all incredible role models, amazingly successful, and known for their unique legacies. But none of them could have done it on their own. All of the above had mentors to guide and push them past their […]
Using the Internet to Track Social Distancing
By Priscilla Zheng Social distancing became an overnight buzzword as governments around the world began prohibiting unnecessary gatherings in public. The term really just applies to physical gatherings as our interactions online and on social media are what keep us connected. In the advertising industry, we understand the significance and benefits of utilizing data. It […]
Throwback: Advantage Publication
The year is 1992 and Ad 2 Hawaii (then Ad 2 Honolulu) had its own magazine! Advantage was a bi-monthly publication mailed to members. Browse the full September/October issue below:
Privacy Pays: Opposition to Bill HB 2572
We all know that the online space is a goldmine of free-flowing data and information. For our advertising industry, this means data-driven campaigns to provide consumers the content and services they look for and rely on. It’s no secret to consumers that we utilize the information collected from their online and mobile browsing activity to […]